Regen Organics builds a diverse team of experts all connected by the common goal of building a prosperous, climate-resilient agricultural sector in fast growing economies around the world.
Our values drive the vibrant and inclusive culture which makes it possible for each one to make unique and valuable contributions:
Teamwork and collaboration
Pursuit of excellence
Authenticity
Pragmatic innovation
Building value for all our stakeholders
Sales Associate - Nyandarua, Machakos and Taita Taveta.
Nairobi
About the Role
About the Role
To meet our sales targets, we are looking for dynamic and talented Sales Associates who will be
responsible for creating demand directly with medium and large-scale commercial farmers within a
defined region. The role involves closing sales with farmers and directing them to collect from distributors
or resellers.
Duties and Responsibilities
Key Duties and Responsibilities
●Hire, train and manage a network of commission-based agents to generate leads:
● Promote the opportunity to become a Farm Star agent / promoter in your designated area
● Recruit, train and onboard applicants who fit the criteria for the role
● Manage performance and motivate agents to go to the field to generate quality leads
● Ensure agents represent the Farm Star brand positively and abide by policies
● Organise events and presence at exhibitions, to aid the demand-generation work of the agents
Create demand and close sales:
● Prioritise farmers based on their purchase potential, planting cycle and other relevant factors
● Conduct on-site visits to farmers to pitch the product based on their specific needs
● Educate farmers on product specifications, application rates, and techniques
● Guide farmers during the application process for trials, if necessary
● Identify ideal locations for demo plots that are likely to convert a high number of farmers
● Close sales and coordinate product collection from resellers
● Build and maintain long-term relationships with farmers, to ensure repeat purchases
Reporting:
● Daily reporting of farmer visits and sales
● Weekly reporting of performance, customer feedback, insights and learnings
● Share pictures from the field in the team Whatsapp group
Logistics:
● Maintain a close relationship with resellers assigned to your area
● Train reseller staff on the specifications, benefits and application rates of the product
● Coordinate sales between farmers and resellers
● Ensure resellers maintain an optimal amount of product in store
● Motivate resellers to promote the product (via well-placed in-store branding, direct sales)
● Ensure resellers pay Farm Star for sold stock in the agreed time frame
Key Result Areas
● Leads generated through farmer visits, events, agents and others channels
● Sales conversion
● Tons sold
● Repeat customers
Qualifications and Skills
● MUST be based in the area of operation
● Must have sound knowledge of farming activities in the area of operation
● Bachelor's degree in Agriculture, or a related field
● Qualifications in agronomy or agribusiness will be an added advantage
● Previous experience selling agricultural inputs directly to farmers
● Strong communication and interpersonal skills
● Self-motivated with a results-driven approach
● Comfortable using tech tools i.e. smartphones, laptops
● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
● Comfortable making return on investment (ROI) calculations
● Fluent level of spoken and written English, good level of Swahili
● Able and willing to ride a motorbike
What We Offer:
● Competitive salary
● Opportunity to work with a recognized leader in the organic fertilizer industry
● Professional growth and development opportunities
● A supportive and dynamic work environment
Regen Organics is an equal opportunity/affirmative action employer. All qualified applicants will receive
consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual
orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are
encouraged to apply.
Qualifications and Skills
● MUST be based in the area of operation
● Must have sound knowledge of farming activities in the area of operation
● Bachelor's degree in Agriculture, or a related field
● Qualifications in agronomy or agribusiness will be an added advantage
● Previous experience selling agricultural inputs directly to farmers
● Strong communication and interpersonal skills
● Self-motivated with a results-driven approach
● Comfortable using tech tools i.e. smartphones, laptops
● Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
● Comfortable making return on investment (ROI) calculations
● Fluent level of spoken and written English, good level of Swahili
● Able and willing to ride a motorbike
What We Offer:
● Competitive salary
● Opportunity to work with a recognized leader in the organic fertilizer industry
● Professional growth and development opportunities
● A supportive and dynamic work environment
Regen Organics is an equal opportunity/affirmative action employer. All qualified applicants will receive
consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual
orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are
encouraged to apply.
Apply for this job
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Sales Associate - Kirinyaga, Nakuru, Nyandarua, Uasin Gishu
Regen Organics is an equal opportunity/affirmative action employer. All qualified applicants will receive
consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual
orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are
encouraged to apply.
NOTE TO APPLICANTS
REGEN ORGANICS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT
PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). WE DO NOT
ASK FOR INFORMATION PERTAINING TO YOUR BANK ACCOUNT DETAILS AND ANY OTHER
PERSONAL INFORMATION OUTSIDE THE RECRUITMENT PROCESS.
Nairobi
Sales Associate - Nyandarua, Machakos and Taita Taveta.
About the Role
To meet our sales targets, we are looking for dynamic and talented Sales Associates who will be
responsible for creating demand directly with medium and large-scale commercial farmers within a
defined region. The role involves closing sales with farmers and directing them to collect from distributors
or resellers.
Other
Area Sales Manager
Location: Nakuru
To meet our sales targets, we are looking for an experienced and organised Area Sales Manager who will be responsible for generating demand amongst farmers within a defined region, alongside sales associates and commission-based agents. The role involves: closing sales to commercial farmers, developing and driving the performance of a team, and managing day-to-day operations of multiple channels.
Duties and Responsibilities
Set-up and oversee a hub of Evergrow sales and marketing activity
- Become an expert in the farming activities and characteristics across your hub area
- Develop a strong partnership with the major distributor(s) in your sales hub
- Identify and convince local resellers within each ward of the hub, to stock our products
- Secure shop spaces for ‘Evergrow information centres’ with good visibility and within budget
- Identify and set-up optimal demo farms owned by influential farmers in strategic areas
- Recruit and oversee the management of commission-based lead generation agents
- Resolve issues impacting sales operations
Manage a team of Sales and Marketing Associates selling to small and medium farms
- Refer candidates who fit the role criteria and can drive performance for your hub area
- Run weekly performance dialogues (PDs) with each sales and marketing associate
- Run monthly or quarterly performance reviews
- Ensure near 100% adherence to the defined sales processes
- Conduct frequent field visits to provide coaching and solve problems on the ground
- Build a team spirit through mutual support and team interactions (virtual or in person)
- Be the first point of contact for your direct reports (resolve issues or support others in resolving)
Build your own pipeline and close sales to large farms in the area
- Identify and build a list of the largest farmers in your hub
- Secure meetings with the farm decision-makers to pitch the product
- Build a relationship with the farm decision-makers to push them through the sales funnel
- Guide the farm owner / manager through the process of setting up any required trials
- Close sales to the large farms, ensure they repeat buy and increase their purchase amounts
Reporting and admin
- Weekly reporting of sales, accounts receivables and other performance related metrics
- Root-cause analyses for performance, as well as developing corrective and preventive actions
- Ensure distributors make payments and place orders in advance to avoid stock-outs
- Work with the Accounts Receivable team to ensure distributor orders are processed on time
- Coordinate with distribution teams to ensure fertilizer is delivered on time and in full
Key Result Areas
- Adherence to sales input metrics
- Leads generated across segments (SHF, medium farms, corporate farms)
- Farmers engaged per day across the team (calls, visits, events)
- Conversion of new and repeat farmers
- Sales output metrics
- Bags/tons sold per farmer
- Overall sales
- Accounts receivable collection targets
- Quality of distributor relationship
- Cost of sales
Qualifications
- 5+ years of experience selling agri-inputs directly to large commercial farmers
- Bachelor's degree
- Qualifications in agronomy or agribusiness will be an added advantage
- Must have sound knowledge of farming activities in the area of operation
- Experience managing field teams and / or coaching sales teams
- Strong communication and interpersonal skills
- Self-motivated with a results-driven approach
- Comfortable using tech tools i.e. smartphones, laptops
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
- Comfortable running basic analysis i.e. on performance metrics, cost-benefit analysis for farms
- Fluent level of spoken and written English, good level of Swahili
- Able and willing to self-drive (must have a driving license)
What We Offer:- Competitive salary
- Opportunity to work with a recognized leader in the organic fertilizer industry.
- Professional growth and development opportunities.
- A supportive and dynamic work environment.
How to Apply:
Interested applicants should submit their CV and cover letter to hr@regenorganics.co
Job Location
Nakuru
Application Deadline
2025-07-24
Regen Organics/FreshLife is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are encouraged to apply.
NOTE TO APPLICANTS
REGEN ORGANICS AND FRESH LIFE DO NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). REGEN ORGANICS AND FRESH LIFE DO NOT ASK FOR INFORMATION PERTAINING TO YOUR BANK ACCOUNT DETAILS AND ANY OTHER PERSONAL INFORMATION OUTSIDE THE RECRUITMENT PROCESS.
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