Regen Organics is an equal opportunity/affirmative action employer. All qualified applicants will receive

consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual

orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are

encouraged to apply.

NOTE TO APPLICANTS

REGEN ORGANICS DOES NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT

PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). WE DO NOT

ASK FOR INFORMATION PERTAINING TO YOUR BANK ACCOUNT DETAILS AND ANY OTHER

PERSONAL INFORMATION OUTSIDE THE RECRUITMENT PROCESS.

Location: Nakuru

To meet our sales targets, we are looking for an experienced and organised Area Sales Manager who will be responsible for generating demand amongst farmers within a defined region, alongside sales associates and commission-based agents. The role involves: closing sales to commercial farmers, developing and driving the performance of a team, and managing day-to-day operations of multiple channels.

Duties and Responsibilities

Set-up and oversee a hub of Evergrow sales and marketing activity

• Become an expert in the farming activities and characteristics across your hub area
• Develop a strong partnership with the major distributor(s) in your sales hub
• Identify and convince local resellers within each ward of the hub, to stock our products
• Secure shop spaces for ‘Evergrow information centres’ with good visibility and within budget
• Identify and set-up optimal demo farms owned by influential farmers in strategic areas
• Recruit and oversee the management of commission-based lead generation agents
• Resolve issues impacting sales operations

Manage a team of Sales and Marketing Associates selling to small and medium farms​

• Refer candidates who fit the role criteria and can drive performance for your hub area
• Run weekly performance dialogues (PDs) with each sales and marketing associate
• Run monthly or quarterly performance reviews
• Ensure near 100% adherence to the defined sales processes
• Conduct frequent field visits to provide coaching and solve problems on the ground
• Build a team spirit through mutual support and team interactions (virtual or in person)
• Be the first point of contact for your direct reports (resolve issues or support others in resolving)

Build your own pipeline and close sales to large farms in the area​

• Identify and build a list of the largest farmers in your hub
• Secure meetings with the farm decision-makers to pitch the product
• Build a relationship with the farm decision-makers to push them through the sales funnel
• Guide the farm owner / manager through the process of setting up any required trials
• Close sales to the large farms, ensure they repeat buy and increase their purchase amounts
  

Reporting and admin

• Weekly reporting of sales, accounts receivables and other performance related metrics
• Root-cause analyses for performance, as well as developing corrective and preventive actions
• Ensure distributors make payments and place orders in advance to avoid stock-outs
• Work with the Accounts Receivable team to ensure distributor orders are processed on time
• Coordinate with distribution teams to ensure fertilizer is delivered on time and in full

Key Result Areas 

• Adherence to sales input metrics
• • Leads generated across segments (SHF, medium farms, corporate farms)
  • Farmers engaged per day across the team (calls, visits, events)
  • Conversion of new and repeat farmers
•  Sales output metrics
• • Bags/tons sold per farmer
  • Overall sales
• Accounts receivable collection targets
• Quality of distributor relationship
• Cost of sales

Qualifications

• 5+ years of experience selling agri-inputs directly to large commercial farmers
• Bachelor's degree
• Qualifications in agronomy or agribusiness will be an added advantage
• Must have sound knowledge of farming activities in the area of operation
• Experience managing field teams and / or coaching sales teams
• Strong communication and interpersonal skills
• Self-motivated with a results-driven approach
• Comfortable using tech tools i.e. smartphones, laptops
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
• Comfortable running basic analysis i.e. on performance metrics, cost-benefit analysis for farms
• Fluent level of spoken and written English, good level of Swahili
• Able and willing to self-drive (must have a driving license)​

What We Offer:

• Competitive salary 
• Opportunity to work with a recognized leader in the organic fertilizer industry.
• Professional growth and development opportunities.
• A supportive and dynamic work environment.

How to Apply:

Interested applicants should submit their CV and cover letter to hr@regenorganics.co

Job Location

Nakuru

Application Deadline
2025-07-24

Regen Organics/FreshLife is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are encouraged to apply.

NOTE TO APPLICANTS

REGEN ORGANICS AND FRESH LIFE DO NOT CHARGE A FEE AT ANY STAGE OF THE RECRUITMENT PROCESS (APPLICATION, INTERVIEW MEETING, PROCESSING, OR TRAINING). REGEN ORGANICS AND FRESH LIFE DO NOT ASK FOR INFORMATION PERTAINING TO YOUR BANK ACCOUNT DETAILS AND ANY OTHER PERSONAL INFORMATION OUTSIDE THE RECRUITMENT PROCESS.